4 Tips to Creating an Appealing Instagram Feed
First impression is everything! Have you ever visited an Instagram feed and it stops you in your tracks? It draws you in and you HAVE to click more to see what the account is about? I absolutely love finding new accounts that display a certain style and vibe with carefully curated images, coordinating colors and graphics.
Whether you’re a business coach, travel blogger, wellness company or in the beauty business, Instagram is a great tool for showcasing your brand and what you do in visual way, in turn, growing your business and gaining new leads.
Your Instagram feed is one of the first things a visitor sees when they land on your profile. Often times when people come across a beautiful branded, “easy on the eye” looking profile, chances are, they would be keen to follow or leave a comment or engage in some way.
You too can create a cohesive, alluring Instagram feed that aligns with your business and keeps your audience craving for more; however it requires a little time, planning and a splash of creativity.
Here are a few tips to help you visually plan a consistent Instagram feed:
Photo Source: FreePik
Create A Mood Board
Before moving forward it’s important to set the tone for your feed. Creating a mood board helps to get your creativity flowing. Ask yourself…..What do you want your feed to look like? Would it be light and bright, warm and neutral, dark and moody, tropical? If it’s difficult to figure out, simply look for inspiration from other accounts that resonate with your brand.
Photo Source: Unsplash
Use Stock Photography
Let’s be real, sometimes your postings may be delayed by not having an “on brand” photo BUT this can be easily solved by posting royalty-free stock photos or purchasing stock photos until you get some of your own. Here are some website you can utilize Unsplash.com, Pexels, ShutterStock, CreateHER – Example a tea company can find photos of teas/teacups/leaves/herbs. A business coach can find photos of workspaces, wellness/health companies can search for health food photos.
Switch up Your Content (Mix & Match)
Yes images are great, but try varying your content by posting quotes, graphics or videos in between. There are many apps (Canva, Adobe Spark, Pixlr, PicMonkey) that allow you recreate quotes so it matches your brand colours.
Photo Source: UnSplash
Set time to plan your feed
Using an app to plan out your feed in advance is a game changer! It allows you to see exactly what your Instagram feed will look like in the days/weeks to come. You can swap out or insert images making it very easy for you to maintain a consistent aesthetic. You can use apps like Later, Planoly and Preview to help you achieve this.
